Lead, Affluent Marketing

  • Job category
    Banking and Finance, Marketing / Public Relations, Risk Management
  • Job level
    Middle Management
  • Contract type
    Permanent, Full Time
  • Location
  • Salary
    S$8000 - S$16000

Job Description

About Standard Chartered

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

The Role Responsibilities

This role in the global Brand & Marketing (B&M) team, is a supporting marketing role for the HNW segment in the global Consumer, Private, Business Banking (CPBB) business. The role holder in partnership with the global and local Corporate Affairs, Brand & Marketing (CABM) teams will implement the segment marketing strategy, plan and where appropriate execution in pursuit of the 5-year strategic goals. The role is to realise the centre-of-marketing-excellence for this business, will be responsible for developing tools and sharing better practices. The role holder will use all the elements of the marketing mix, analysis, measurement as required to develop, deliver and demonstrate the performance and value of marketing activity and ultimately its contribution to the Bank’s results.

The role holder requires leadership, excellent stakeholder management and thorough knowledge, experience and skills in using the whole marketing mix, targeting HNW segments, in multiple markets in Asia.


Deliver the global Affluent marketing strategy which supports the acceleration of the acquisition of target clients, increasing the proportion who are wealth qualified and increasing the frequency of their wealth management activity

Enable thought leadership of the affluent and wealth marketing in the global and local teams

Support the development and management of the positioning strategies for all the affluent propositions

Manage and optimise the positioning and marketing for International Banking

Create and manage copy platforms for global services eg PII to elevate the quality of communication execution

Build SC’s wealth management advisory reputation through creating and managing the content calendar for social, website, email


Activate the wealth idea extensions from the brand advertising to be relevant and motivating to all affluent clients

Manage the HNW segment global (pan-market) marketing which complements local marketing

Manage the development and implementation of the affluent marketing toolkits with the markets

Enhance and optimise marketing toolkits with new global products eg PII, MyRM, WealthSaver

Manage the development of the Sustainable Investing marketing positioning and supporting toolkit

Manage pan-market activity and embed through local marketing eg for International Banking

Support the drive of client adoption of the various digital wealth tools


Provide subject matter expertise support to improving markets’ website affluent client journeys

Use data and insights to underpin ideas as well as demonstrate results of activity

Collaborate with our marketing agency partners to elevate strategic and creative solutions, with demonstratable results

Responsible for ensuring efficient and effective use of available budget

People and Talent

Support the growth of the next generation of marketing leaders

Raise the bar on conduct and demonstrate how we are here for good, to clients and colleagues

Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners

Risk Management

Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage


Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model

Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

Display exemplary conduct and live by the Group’s Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters

Key Stakeholders

Leaders and peers in Corporate Affairs, Brand and Marketing (global, regional and local)

Leaders and peers in the Consumer, Private and Business Banking business (global, regional and local)

Third party global agencies (TBWA, Dentsu)

Our Ideal Candidate

Graduate degree in STEM subject and / or post graduate degree / MBA

8+years of Experience in strategic marketing

Good understanding and experience of multiple markets in Asia

Experienced operator in large scale brands / complex organisations

Experienced in marketing to HNW segments

Experience in financial services / wealth management

Apply now to join the Bank for those with big career ambitions.

Closing on 08 Oct 2021

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