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Senior Manager, Branding & Corporate Marketing (6-month)

HEALTH PROMOTION BOARD
  • Job Category
    Marketing / Public Relations, Public / Civil Service
  • Job level
    Manager
  • Contract type
    Permanent

Job Description

Looking for a job that actually makes a difference?
Join us at the Forefront of Shaping Healthier Lives

Overview
The Health Promotion Board’s vision is to make Singapore a nation of healthier people.
Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.

You will be a part of HPB’s Branding & Corporate Marketing Department, which spearheads the strategic planning, development and implementation of branding, marketing and media strategies within the parents, youth, and ethnic segments, across key priority areas such as nutrition, physical activity, mental health and tobacco control; and supports community and school outreach.

What You Can Expect
As a key member of the Branding & Corporate Marketing Department, you will be supporting the development and implementation of marketing requirements for campaigns/ always-on promotion e.g. school-based campaigns and collaterals to promote the adoption of healthy lifestyle amongst students from pre-schools to tertiary.

You’ll be responsible for creating innovative, credible and targeted communications to influence the adoption of good healthy behaviors within target segments and to raise the profile of HPB’s initiatives. You will be developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target community.

And last but not the least, you’ll be a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target community.

Be Part of the Team
Join us if you are a dynamic and self-motivated individual with at least 3 years of relevant experience in managing and executing integrated communication campaigns, with experience in ATL, BTL, offline, digital marketing with creative brief writing and agency management skills and enjoys working in a highly matrixed, fluid and fast-paced environment. You should also possess:

• Excellent project management and budget planning skills
• Results and solutions-driven
• Ability to work independently

In addition, having relevant qualifications or experience in Marketing, Business Administration or Communications will be an added advantage. Familiarity in Microsoft Office (PowerPoint, Word, Excel) would also be a plus.


Closing on 26 Jan 2021