#SGUnitedJobs Manager, Communications and Marketing Group

GOVERNMENT TECHNOLOGY AGENCY
  • Job Category
    Information Technology, Public / Civil Service
  • Job level
    Manager
  • Contract type
    Full Time
  • Salary
    S$6000 - S$9000

Job Description

GovTech builds digital products, platforms and infrastructure to support Singapore as a Smart Nation. By harnessing technology to the fullest, GovTech aims to improve lives of citizens, create more opportunities and build stronger communities. The national digital identity initiative, a key Smart Nation strategic project, seeks to provide better convenience and security for citizens across when transacting online.

We are looking for an experienced communications and marketing specialist to join our Communications and Marketing Group in GovTech and lead communications for the national digital identity.

The successful candidate will develop, plan and create marketing communications plans, grow narratives for the national digital identity journey and drive product marketing programmes, events, media publicity and outreach engagements. As the communications lead, this person will need to engage government and business partners and work closely with the product teams to deliver an impactful suite of products.

The ideal candidate is passionate about delivering meaningful and relevant digital services to the public, and has a solid understanding of web and mobile technologies with at least 3 years of relevant digital marketing experience. This person is a superior storyteller and communicator with a proven track record of developing multi-channel marketing and communications plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.

Responsibilities:
  • Drive communications and engagement for national digital identity initiative via multi-channel, multi-partner marketing and integrated communications plans
  • Develop powerful narratives and compelling content to promote the suite of products under the initiative (e.g. media materials, profile stories, product collateral and videos) to various target audiences, e.g. business partners, media and the public
  • Plan and measure effectiveness of product marketing campaigns and track results with a focus on audience engagement and adoption
  • Deliver cross-functional outcomes, collaborate closely with product team and external partners
  • Work with creative/digital agencies for online and offline ad buys, including material generation
  • Manage citizen feedback on social media and traditional touchpoints
  • Plan and run community events as part of outreach activities
Requirements:
  • 6 and more years of relevant experience in Marketing, Marketing Communications and/or Product Marketing for technology and/or digital products
  • Experience working with and pitching to reporters from lifestyle, tech, business beats across media channels
  • Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams
  • Able to get to the core of business needs and challenges and have both creative and analytical skillsets
  • Excellent writing skills with a keen sense of creativity and aesthetics

Closing on 02 Jun 2021