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#SGUnitedJobs Technical Architect

  • Job Category
    Information Technology
  • Job level
  • Contract type
  • Location
  • Salary
    S$6500 - S$9000

Job Description

  • Sound knowledge & experience of marketing domain spreading       across the industry leading tool platforms like SFMC etc.
    • Clear understanding of the Digital Marketing processes including       Cross Channel Marketing - Campaign Orchestration, Real-time Interaction,       1-to-1 User Journeys & Persona Definition, unknown to known       conversion, Proximity Marketing, Next Best Offers etc.
    • Experience in analyzing client business needs and present with end       to end marketing solution
    • Experience in designing end to end technical solution for       marketing automation including data modelling, integrations, Marketing       tool configuration/customization
    • Architect certification in Consultant certification in SFMC
    • Having hands on experience on
      • Create and maintain Marketing Automations, end to end Customer        Journeys and Campaign Building using Automation Builder/Journey        Builder/Message Center for channels like email, direct mail, SMS, mobile        push, call center, web etc.
      • Perform administrator functions such as setup of Business Unit,        Users, Profile and Role Management and other account configurations
      • Develop and maintain responsive Layout Templates, personalized        Emails templates and Triggered Emails using Media Queries
      • Data Model setup using List, Groups and Data Extensions
      • Develop and Maintain Custom User Preference and Subscription        Center on Landing Pages/Cloud Pages using extensive scripting and API        Calls in addition to OOTB features
      • Opt In/Opt Out Management using Public Lists and Publication        Lists
      • Understanding of CAN-SPAM, Email regulatory compliance, and        deliverability elements like Sender's Configuration
      • Experience of Integrating with CRM platform (Salesforce        Sales/Service Cloud /MS Dynamics etc.) to push/pull data
      • Experience of Integrating with web analytics tools like Google        Analytics. Various Report configuration and creation.
      • Experience in Real Time Integration Management like Interaction        Studio and ability to design and develop 1:1 customer experience,        channel optimization and configure next best action on salesforce        marketing cloud platform.
      • Experience in Persona Building, Data Activation, Personalization,        manage delivery and generate insights using Audience Studio
    • Outstanding communication skills, ability to interact and make       client understand the marketing solution lucidly
    • Ability to come up with alternate solutions/thought processes when       presented with a complex technical/functional scenario
    • Experience of working in on-off model, in multi-vendor       environment, team acceptability as per own behavior

Closing on 05 Mar 2021