Brand Strategist (Korea)

THIS IS SYNTHESIS PTE. LTD.
  • Job Category
    Consulting
  • Job level
    Junior Executive
  • Contract type
    Full Time
  • Location
    East
  • Salary
    S$4500 - S$6500

Job Description

Synthesis x Strategist (Korean)

Synthesis is looking for a Strategist to join our team. The role would suit a recent graduate or experienced brand insight strategist. Korean language fluency and an interest in brands and Korean pop-culture is a must.


If you are interested please upload your CV via https://forms.gle/9Mb4UKdbJGxKYnCv7

Job Description

  • Get immersed in the digital landscape of key Asian and global markets, esp for Korea
  • Assist our data scientists with cultural and contextual inputs about these markets as they optimise our algorithms and frameworks for new geographies and languages
  • Working alongside a senior analyst team, help identify new and emergent themes and trends about media content, beauty, food and technology
  • Gain exposure to working with famous brands and MNCs

Requirements

  • Fluency in Korean (native level) and English
  • Good knowledge of Korean popular culture e.g. beauty, food, music, TV/film/content, gaming
  • Working knowledge of social media platforms – Korean, Asian and global
  • Strong analytical skills: able to read quickly, identify themes, dissect concepts and theories
  • Passionate about people and cultures, why they behave as they do, what drives and motivates them individually and collectively
  • Good command of written and spoken English
  • Confident and persuasive presenter, able to think on your feet, problem solve

Advantageous, but not required:

  • A background in literature, sociology, psychology, marketing or business is an advantage
  • Knowledge of quantitative, statistical and qualitative research techniques and analysis

If you are interested please upload your CV via https://forms.gle/9Mb4UKdbJGxKYnCv7



About Synthesis

We do Human Centred Data Science.

It’s a way of reimaging open data sources from a human perspective. It prioritises behaviour and context to unravel why people do what they do, at scale. By blending data science with human and market intelligence we help our clients spot early signals of change and predict implications for business.


Diverse by design.

Synthesis are a team of digital researchers, gaming designers, data forecasters, network scientists, ethnographers and engineers. Cultural and category experts train our models – ensuring they detect measures that matter most – whilst data scientists uncover patterns the eye cannot see.


Building bespoke, comprehensive datasets where none exist.

We work with open data - search, ratings, social, sales. By layering many signals we build robust and relevant data-driven stories around brands, business and consumer behaviour.


Asia first, global ready.

Our products must work in Asian markets first. We have made huge investments in language capabilities and across Asian specific platforms. Now rolling out in Europe, LatAm and USA.


Closing on 22 Sep 2021