CRM Analyst Specialist (Loyalty program, partnership, Perm) up to $6500

ALIGN RECRUITMENT PTE. LTD.
  • Job Category
    Information Technology, Marketing / Public Relations
  • Job level
    Senior Executive
  • Contract type
    Permanent
  • Location
    East
  • Salary
    S$4500 - S$6499

Job Description

Job Details

  • Full time position with comprehensive benefits
  • Sole contributor role; reporting to Director
  • Monday to Friday; Office hours

Job Responsibilities

  • Develop,manage and enhance all CRM strategies by creation of models against lifetime value, customer retention as well as loyalty and advocacy programs.
  • Collaborate with internal and/or external stakeholders in effective usage of all CRM management tools
  • Spearhead continuous improvement of CRM communication channels and programs
  • Formulate strategies using the analysed data generated from the weekly/monthly/annual departmental calendars and conduct continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.
  • Spearhead content and template development as well as targeting personalisation activities
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • Create positive customer experience by exploring and implementing system enhancements, digital solutions and creating new benchmark for service standards.
  • Track, measure, report and evaluate outsourced partner’s performance for the outsourced training administration service lines.
  • Monitor contractual agreement for outsourced partner and support the preparation of tender, where applicable.
  • Develop and implement databases, data collection systems, data analytics and other strategies that optimise statistical efficiency and quality for programme management and customer service.

Job Requirements:

  • Degree in Business Administration, Marketing or any related field
  • Min 3-5 years of experience in CRM, Marketing or related field is a must
  • E-commerce experience will be advantageous
  • Effective time-management and project management skills
  • Ability to prioritize responsibilities in line with business objectives
  • Strong Organization and People Management skills
  • Ability to understand marketing data, build reports, and summarize in a meaningful way for the goals of the business
  • Ability to manage short and long term deadlines effectively
  • Well developed written and verbal presentation skills
  • Proactive and solution-oriented

You may send your resume to melissa@alignrecruitment.com.sg for more information.


Regret to inform that only shortlisted candidates will be contacted by our consultants.


Align Recruitment Pte Ltd (20C0253)
Tee Siew Mei (Reg No: R1219651)


Closing on 26 Oct 2021