CRM Associate

Responsibilities

• Adopt a customer-first mindset, conceptualise content ideas and work closely with creative team to actualise them into campaigns as part of the customer journey
• Take ownership to plan, setup, and launch regular campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SNS channels) in Singapore
• Understand business objectives and work with data team to conduct actionable analysis and to uncover opportunities and gaps in the customer lifecycle, segments and behaviour
• Continuously optimise campaigns through A/B testing and data analysis
• Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications
• Track, measure and report campaign performances across markets, and share insights across all levels
• Be up-to-date on trends, techniques, and marketing platforms and come up with innovative ways to reach our users in the least intrusive way possible
• Any other ad-hoc duties as assigned

Requirements

• 2+ years of relevant experience preferably in e-commerce / retail
• Solid hands-on experience in CRM campaign management and loyalty programmes
• Analytical, numerate and proficient in Excel
• Familiar and fluent with CRM platforms and tools (e.g. Salesforce Marketing Cloud, SendGrid …)
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• A great storyteller with a strong consumer instinct
• Diligent in execution and able to think critically Able to handle data and relate them to qualitative aspects of work
• Strong communication skills to influence stakeholders