CRM Associate

  • Job Category
    Customer Service, Information Technology, Marketing / Public Relations
  • Job level
  • Contract type
    Full Time
  • Location
  • Salary
    S$4000 - S$5000

Job Description


  • Adopt a customer-first mindset, conceptualise content ideas and work closely with creative team to actualise them into campaigns as part of the customer journey
  • Take ownership to plan, setup, and launch regular campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SNS channels) in Singapore
  • Understand business objectives and work with data team to conduct actionable analysis and to uncover opportunities and gaps in the customer lifecycle, segments and behaviour
  • Continuously optimise campaigns through A/B testing and data analysis
  • Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications
  • Track, measure and report campaign performances across markets, and share insights across all levels
  • Be up-to-date on trends, techniques, and marketing platforms and come up with innovative ways to reach our users in the least intrusive way possible
  • Any other ad-hoc duties as assigned


  • 2+ years of relevant experience preferably in e-commerce / retail
  • Solid hands-on experience in CRM campaign management and loyalty programmes
  • Analytical, numerate and proficient in Excel
  • Familiar and fluent with CRM platforms and tools (e.g. Salesforce Marketing Cloud, SendGrid …)
  • A self-starter, proactive and hands-on approach. Get it done right, and fast!
  • A great storyteller with a strong consumer instinct
  • Diligent in execution and able to think critically Able to handle data and relate them to qualitative aspects of work
  • Strong communication skills to influence stakeholders

Closing on 13 Feb 2021