Digital Marketing Executive

  • Job Category
    Information Technology, Marketing / Public Relations
  • Job level
  • Contract type
    Full Time
  • Location
  • Salary
    S$2800 - S$3500

Job Description

Job Description

  • involved throughout the campaign ideation, planning, implementation, measurement, and optimization process.
  • work closely with the internal marketing team and/or digital agencies to achieve specific company objectives such as; increasing digital sales, lead generation, brand engagement, and conversions.
  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
  • Manage social media marketing, digital advertising (SEM, Display, Social, Programmatic) and SEO Campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Measure and analyze digital marketing analytics reports, assess against goals (ROI and KPIs) and share insights with the team to develop optimization plans
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Stay abreast of emerging digital marketing tools and platforms, digital marketing trends, new technologies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels


  • At least 3 years hands-on experience using various digital marketing platforms.
  • Possess at least a Bachelor professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
  • Have experience in coding, website development, paid advertising and blog writing skills.
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Having a portfolio and a proven track record of successfully executed digital marketing campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Closing on 15 Oct 2021