Digital Marketing Lead

  • Job Category
    Marketing / Public Relations
  • Job level
    Middle Management
  • Contract type
    Full Time
  • Location
  • Salary
    S$2500 - S$3000

Job Description

About Ease

Ease Healthcare is a digital health startup focused on making access to sensitive healthcare services such as birth control and STD testing more convenient, affordable and discreet. We are a team of passionate, dynamic, innovative and mission-driven individuals. From doctors and pharmacists to marketers and creatives, we have a diverse team of talented individuals with one unified focus - improving healthcare access and making taking care of yourself an empowering and comfortable experience.

Responsibilities And Duties

  • Conducting market research in order to keep up to date with customer trends.
  • Assisting with marketing campaign planning, strategy and implementation.
  • Translating our brand elements into plans and go-to-market strategies.
  • Assisting in brand communication and client outreach.
  • Establishing partnerships with media outlets, influencers and brand ambassadors who will help communicate our initiatives to the larger public.
  • Working with other team members to translate business needs and product requirements into new solutions for customers to increase customer satisfaction and retention.
  • Analyse and measure campaigns and paid advertising performance through marketing metrics.
  • Organise marketing, advertising and partnership budgets.
  • Manage and update ideas for content calendar (brainstorming and organizing ideas for Instagram posts & stories, Facebook posts, Linkedin posts, Twitter posts, blog posts, IGTV, Youtube, email marketing, etc).
  • Writing articles for our blog.
  • Working with photographers and illustrators for the creation of content.
  • Forming partnerships for the development of content (for instance, inviting speakers for IGTV/Youtube content).
  • Ideating, writing and designing digital media assets across various online channels (blog, Facebook, Instagram, email, LinkedIn, IGTV).
  • Creating and designing advertising content and calendar.

Qualifications And Skills

  • Good communication skills, both written and verbal.
  • Be patient, empathetic, and customer-obsessed.
  • High attention to detail and meticulous in your work.
  • Technical aptitude and the ability to pick up new technology quickly. Familiar with Google Drive, Excel, SEO, SEM, social media, Google Analytics.
  • Creative mindset and direction.
  • Experience working with Canva, Photoshop or Adobe Illustrator is preferred.

Closing on 17 Mar 2021