Digital Marketing Lead

About Ease

Ease Healthcare is a digital health startup focused on making access to sensitive healthcare services such as birth control and STD testing more convenient, affordable and discreet. We are a team of passionate, dynamic, innovative and mission-driven individuals. From doctors and pharmacists to marketers and creatives, we have a diverse team of talented individuals with one unified focus - improving healthcare access and making taking care of yourself an empowering and comfortable experience.

Responsibilities And Duties

• Conducting market research in order to keep up to date with customer trends.
• Assisting with marketing campaign planning, strategy and implementation.
• Translating our brand elements into plans and go-to-market strategies.
• Assisting in brand communication and client outreach.
• Establishing partnerships with media outlets, influencers and brand ambassadors who will help communicate our initiatives to the larger public.
• Working with other team members to translate business needs and product requirements into new solutions for customers to increase customer satisfaction and retention.
• Analyse and measure campaigns and paid advertising performance through marketing metrics.
• Organise marketing, advertising and partnership budgets.
• Manage and update ideas for content calendar (brainstorming and organizing ideas for Instagram posts & stories, Facebook posts, Linkedin posts, Twitter posts, blog posts, IGTV, Youtube, email marketing, etc).
• Writing articles for our blog.
• Working with photographers and illustrators for the creation of content.
• Forming partnerships for the development of content (for instance, inviting speakers for IGTV/Youtube content).
• Ideating, writing and designing digital media assets across various online channels (blog, Facebook, Instagram, email, LinkedIn, IGTV).
• Creating and designing advertising content and calendar.

Qualifications And Skills

• Good communication skills, both written and verbal.
• Be patient, empathetic, and customer-obsessed.
• High attention to detail and meticulous in your work.
• Technical aptitude and the ability to pick up new technology quickly. Familiar with Google Drive, Excel, SEO, SEM, social media, Google Analytics.
• Creative mindset and direction.
• Experience working with Canva, Photoshop or Adobe Illustrator is preferred.