Performance Marketing Associate

POLICYPAL PTE. LTD.
  • Job Category
    Information Technology, Insurance, Marketing / Public Relations
  • Job level
    Non-executive
  • Contract type
    Permanent, Full Time
  • Location
    Central
  • Salary
    S$2300 - S$3300

Job Description

About PolicyPal

PolicyPal is an insurtech company that empowers consumers to start their financial journey through gamified reward-based learning. With over 100,000 users, PolicyPal is building on technology to transform protection and financial services for consumers, financial advisers and insurers across the entire insurance industry. With PolicyPal, your all-in-one insurance platform, embark on the life-long journey to Learn, Plan, Protect and Grow your financial portfolio.


Responsibilities:

  • Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channel such as Search, Content, Video, etc
  • Manage overall digital marketing budget, analyse the spend effectiveness, work on regular optimizations
  • Implement KPIs and measure weekly the performance and determine the effectiveness of the implemented strategies
  • Work across team for campaign development and planning to drive our lead acquisitions and growth through performance marketing
  • Establish and execute specific campaigns to lower the CAC and work towards predetermined goals/targets to deliver results
  • Responsible for reporting regular insights on new customer acquisition and retention strategies

Requirements:

  • 1 to 3 years of experience in performance marketing
  • Experience with managing B2C campaigns
  • Highly analytical and adept at using various marketing analytics tools
  • Ability to think strategically about complex issues and develop action plans
  • Able to multitask and handle multiple projects simultaneously under strict deadlines
  • A true passion for what PolicyPal is building - we are after all revolutionising the industry

Closing on 25 Mar 2021