Senior Executive, Marketing (Events and Alliance)

SPTEL PTE. LTD.
  • Job Category
    Marketing / Public Relations
  • Job level
    Senior Executive
  • Contract type
    Permanent
  • Location
    North-East
  • Salary
    S$3000 - S$5200

Job Description

JOB BRIEF

SPTel, is seeking a talented and competent executive/manager to oversee and  organize events that will make an impact to the target audience. Your role will  include:

Events Planning and Alliance Partnership  Management
Achieve successful and cost-effective events, with close  tracking of timeline and deliverables to achieve measurable outcomes. You will  also need to drive the alliance partnership piece of SPTel with the goal of  improving awareness, educating customers and increasing lead opportunities for  SPTel.

Marketing Communications Support

You will be responsible for communication collateral creation for internal  and external parties and ensure that SPTel owned mediums like the website,  online and social presence are updated and maintained regularly. You will also  need to work on Search Engine Optimization (SEO) and Search Engine Marketing and  work with the Marketing Manager to develop a digital marketing  strategy.

Working in this role

To achieve these deliverables, you will work very closely with Marketing,  Sales, Business Development, Corporate Affairs, IT and Product Marketing teams.  Coordination with external marketing agencies, partners and vendors supporting  the organization will also be needed. We have rapid pace of innovation at SPTel,  and a successful candidate must be flexible and agile enough to thrive in a  fast-paced environment.

A successful candidate will be organized and programmatic in his/her  approach and having the positive acquisition of customers and nurturing of lead  to opportunity as performance goals. He/she understands the services and  campaign launch schedule and will proactively prepare content updates to ensure  that we provide customers with the most relevant content and information.  Successful experience in the telecommunications and IT industry will be an  advantage.
This is a unique opportunity in an exciting, industry-leading  technology business.

JOB RESPONSIBILITIES:

Events and Alliances

  • Supporting the Marketing Manager to plan and execute events (Tradeshows,  branding, Webinars and customer appreciation) to the right target audience  according to company objectives
  • Responsible to maintain and grow alliance partnerships and seek  opportunities for collaboration
  • Responsible for sourcing for and negotiating with vendors and suppliers
  • Support for promotional activities for the event
  • Preparing and managing project budgets
  • Prepare post activity reports and analyze success/failure for future  improvements
  • Responsible in ensuring excellent customer experience at all  events

Marketing Communications

  • Provide support in constructing messaging, defining customer & market  segmentation and managing demand generation programs for B2B marketing
  • Internal communications support such as running internal education  drives
  • Goals-based integrated marketing approach for digital & social  marketing
  • Provide support for digital owned & paid platforms (e.g. website  management, social marketing strategy and manage web & social resources to  increase traffic, sales inquiries, optimize account sign ups and other business  results.)
  • Ensure consistency in design and messaging across all marketing media
  • Support in driving success for marketing efforts through SEO, SEM, web  analytics, social media monitoring and demand generation programs
  • Work with Marketing Manager to establish best practice processes for all  marketing activities & presence

JOB REQUIREMENTS:

  • 5 to 8 years of experience in telco or IT industry is an advantage
  • Bachelor’s degree in business, marketing, communications, or relevant field  of study
  • Excellent written and verbal communication skills in English
  • Knowledge of design software will be a plus
  • Familiar with telecommunications, cyber security, IOT, cloud computing  concepts & terminology is a plus
  • Knowledge of KPIs and marketing techniques for event and partner  management
  • Customer focus (sincerely wants to improve customer experience)
  • Experience working in a fast-paced and highly cross-functional  organization
  • Independent yet team-player (in required situations) with proven success  managing time and juggling multiple projects in a high growth environment where  priorities shift fast

We regret to inform that only shortlisted candidates will be  notified.


Closing on 03 Mar 2021